e-Commerce

Altilia helps transform retail companies into a data-enabled customer-driven organization converting data into insights and insights into actions. MANTRA™ Intelligent Process Automation platform enables to automate processes aiming at addressing critical business problems such as:

  • Improvement of marketing ROI. 
  • Performance enhancement of ad campaigns.
  • Understanding of customers behavior during the different stages of customer journey lifecycle. 
  • Improvement of conversion rate and reduction of churn by tackling main causes of abandon. 
  • Understanding of main issues, opinions, problems, sentiments, suggestions that customers express in their omni-channel communications. 
  • Creation of holistic profiles of customers, across all of the omni-channel customer touchpoints. 
  • Optimization of catalogues and price strategies in comparison with competitors. 

Using MANTRA™ Intelligent Process Automation platform you can collect, harmonize all customer and product related big data from your databases and applications along with data from social media, online forums, product and brand review websites and other sources to : 

  • Better understand customer buying behavior, interests and engagement
  • Drive a better shopping experience  during all phases of the customer lifecycle
  • Create a better experience for your internal stakeholders (executives, associates, analysts) across all operational and marketing functions 

Altilia MANTRA™ Intelligent Process Automation platform makes viable holistic customer journey lifecycle analytics based on all available multi-structured data. It is more than customer intelligence and yields a management approach oriented to the optimization of the company behavior in all its operations and business processes to improve revenues and cost efficiency. 

With analytics based on all available multi-structured data enabled by MANTRA™ Intelligent Process Automation platform you can now understand, meet and predict all of your customer’s expectations, making it easier to create a customer-centric business strategy, which allows you to transform the way you operate and compete by improving customer satisfaction, increasing revenue and achieving cost efficiency.

Use Cases

360° Customer View

Online shoppers generate a vast amount of data  while searching, navigating, comparing, purchasing, and commenting on products across multiple channels and multiple stores. The challenge is to manage, harmonize, and analyze all of this data and convert it into actionable insights. 

Altilia’s Intelligent Process Automation technology enables you to automate capture and harmonization of vast amounts of messy raw data from disparate multi-structured data sources and store them in data lakes.  Automatic processing of large volumes of data allows employees in different functional areas like marketing, sales, CRM, shipment, supply management etc. to get a holistic, omni-channel view of customer behavior – their intents, preferences, issues. Having a deep understanding of your customers across all touch points and through the entire lifecycle empowers your team to react to customer needs in a timely fashion, thereby improving customer satisfaction and loyalty, retaining customers,  reducing churn and ultimately increasing profit margin.

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Customer Life-Cycle Journey Analytics

Making sense of vast amounts of data generated by online shoppers across multiple touch points (phone calls, chat, email, social media, etc.) during the entire customer lifecycle is imperative for every business. The challenge is to automate management, harmonization and analytics of different data formats to generate valuable and actionable business insights.

Typically, businesses need to deploy a number of methods to analyze customer data during the entire lifecycle  such as customer profiling, customer segmentation, navigational behavior analysis, funnel analytics, voice of the customer analytics, CRM automation, email campaigns and social media analytics, advertising analytics, and much more.

Altilia’s MANTRA™ Intelligent Process Automation platform simplifies and speeds up data analytics by providing advanced data manipulation and AI tools along with deep competencies.

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Price, Product and Market Intelligence

It is critical for e-commerce businesses to react to competitive product pricing strategies in a timely manner. 

MANTRA™ Intelligent Process Automation platform enables to create 

  • Robots that automatically acquire product data (e.g. descriptions, prices, discounts, special offers) and comments from e-commerce web sites. 
  • Robots that automatically align product catalogues by analyzing products images and descriptions. 
  • Robots, based on AI models that extract sentiments and opinions from buyers comments, that provide insights on buyers perceptions and preferences.

The ultimate benefit  is the ability to implement  dynamic pricing capabilities and improve product catalogues, offers, and store management with better revenues and margins.

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Market Intelligence for Mobile Phones

Our client needed to monitor customer perception of mobile phone models and brands in the French market in order to design more attractive products and develop effective marketing programs.

MANTRA™ Intelligent Process Automation platform enabled to create:

  • Robots that crawl the Web to extract data and contents about mobile phones from e-commerce web sites and blogs; 
  • Robots based in AI models that deeply analyze comments and blog posts getting fine-grained evaluations of opinions, sentiment and facts (aspect based sentiment analysis) aiming at identifying how buyers perceive mobile phones models and brands, and which features buyers of mobile phones appreciate or dislike. 

This solution provided the user with a deep and wide overview of mobile phone products in the French market, enabling to compare mobile phones for augmenting the ability to design more attractive products and to perform timely and accurate marketing activities.

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